Waterwells Distribution is the planning and logistics arm of Paper House, with the facility to supply other publishers stock, as well as our own, in a simple but highly effective brokerage operation for selected retailers.

We undertake to plan the space, supply all the stock and merchandise in store; the retailer has one point of contact, one delivery and one invoice, yet can enjoy the benefits of having the ranges from perhaps fifteen different card companies!

Our selection and planning departments ensure that Waterwells Distribution does NOT reflect the product offering already available in our High Streets and supermarkets.  We can provide a unique point of difference which both retailers and consumers can enjoy.

As well as supplying a total management service for the greetings card category, Waterwell Distribution works closely with one of the UK’s leading shop fitting companies, and can therefore offer help and support in the event of new or additional fixturing being required.